
Discover How BEi
Boosted Growth with TRIdigital's Expert Marketing Solutions

These Stats Don’t Lie,
But They Do Brag!
86
Leads Generated
$230K
Revenue
11
Appointments

Introduction
BEi is an MSP based out of Reston, VA. Their passion and unbelievable process for documentation makes them tough to compete with.
They also have a very tight-knit, family-like culture.That includes a robust team with each member having a long tenure at BEi.
Challenges
It’s not easy to provide IT services in the way BEi does, which is why they price their services at a premium. It’s been difficult for them to articulate the value of these higher premiums to new prospects.
Their existing marketing strategy also left out their most important quality – the team itself. Inadvertently, they were the best-kept secret in town.

Sprinkle On Training
Creative marketing is a great first step to increase the perceived value of an organization, but it’s still going to require sales skill to sell a service at a premium price.
We flew out and worked with their team. After a couple of role plays and redefining the prospect experience process, we were able to unleash their talented team on the leads.


Cooking It
We focused on their strongest qualities – their human qualities. The foundation of all that structure and process are people you can really relate to.
To showcase that, we decided to capture the CEO’s passion for cooking on video. We correlated the process of cooking with IT as a way of having the audience relate to their message.
The Results
While it’s only been a short amount of time, the results above speak for themselves. The real win here?
The realization that your company as a whole is the most important element of your marketing plan. Your services don’t make you different; your people, culture, and process do.
"Seeing the early results coming from the email campaigns and clicks on the website gives me confidence that it’s going to keep happening. At TRIdigital there is a team of professionals that are solid when it comes to classical elements of marketing and the classical business elements of doing things in a quality way. They have the creativity aspect and a solid business background that teams together and makes it right.”
Ellen Jennings - CEO | BEi

