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Our Journal.

Leveraging Employee Advocacy to Strengthen Your MSP Brand

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Audio Blog Read

Turn Your Team into Brand Champions and Propel Your Market Presence

In the tough world of Managed Service Providers (MSPs), making your brand stand out isn't just about having the best services or the newest tech. It's also about the people in your team. When your team members really support and talk up your company, it makes a big difference. This is called employee advocacy, and it's really important. Why? Because your employees are super important to your business. When they care a lot and talk about how great your company is, it helps people notice your brand more than just regular ads would.

When your employees are excited about their work and share their stories and wins, it shows that your company is a great place. They become like real-life cheerleaders for your brand. When they talk about the good stuff your MSP does on social media or other places, it makes more people pay attention. This doesn't just make your brand look good; it also makes people trust your company more, which is super important.

The Power of Employee Advocacy

Employee advocacy means your team helps spread the good word about your company. It's getting more popular, especially for MSPs (those companies that manage tech services for others). Why? Because people trust what regular employees say more than fancy marketing. When your team members share how cool your company's services are, it makes things clearer for everyone and can bring in new customers and great new team members.

Also, when your employees talk about how they've grown and learned a lot working with you, it shows your MSP is a fantastic place to work. It proves you really care about helping your team get better and making sure your customers are happy. Sharing these stories makes your company stand out and helps you attract really skilled people in a field where lots of companies are competing for the best talent.

The Link Between Employee Satisfaction and Business Success

The way employees feel about their job, how much they talk up your company, and how well your company does are all connected in a big circle. Employee advocacy starts when your team feels proud and like they belong. When employees are happy, they are more likely to say good things about your brand. This makes your company look good and helps it grow, which makes employees even happier.

When you make sure your employees are happy and growing in their jobs, you create a great place to work. This means your team can really stand behind what your MSP does, which makes customers happy too because they're getting great service. In the end, when your team talks about how great your brand is, they're really saying your MSP does a fantastic job, and that helps your company succeed in a big way.

team of employees placing their hands in the center.

Empowering Your Team to Be Your Brand's Strongest Allies

Turning employees into brand advocates begins with encouraging them to share their unique stories and experiences. This can be facilitated by creating opportunities and platforms where they can express themselves, such as:

1. Blogs: Invite employees to contribute to your company's blog. Topics can range from their professional journey, case studies, and problem-solving stories to how your MSP's culture and solutions have positively impacted their work and personal growth.

2. Testimonials: Encourage employees to share testimonials about working at your MSP. These can highlight moments of success, collaboration, and innovation within the company.

3. Social Media Posts: Empower your team to share and comment on company news, industry insights, and other relevant content on their personal social media accounts. Providing them with pre-approved content can make sharing more accessible and encourage them to express their views and experiences about your MSP's work.

Encourage Participation Through Recognition Programs and Rewards

To motivate employees to become active brand advocates, consider implementing recognition programs and rewards:

1. Recognition Programs: Create a system where employees are recognized and celebrated for their advocacy efforts. This could be through monthly shout-outs, feature stories in company communications, or public acknowledgments in meetings.

2. Rewards: Tie incentives to advocacy efforts. Rewards can vary from gift cards and bonuses to extra days off or public acknowledgments. The key is to link these rewards directly to specific advocacy actions like writing a blog post, producing a case study, or generating significant social media engagement.

3. Leaderboards and Competitions: Gamify the advocacy process with leaderboards and competitions. This can foster a friendly atmosphere of competition and make brand advocacy more engaging and fun for employees.

Providing Platforms and Tools for Easy Sharing

1. Content Sharing Platforms: Utilize tools that allow for easy sharing of pre-approved content. Platforms like Hootsuite, Buffer, or Smarp can help employees share content with their networks in just a few clicks.

2. Training and Resources: Offer training sessions and resources on creating and sharing content effectively. This could include best practices for social media, guidelines for staying on-brand, or workshops on storytelling.

3. Feedback and Support: Provide a feedback mechanism where employees can suggest content ideas, voice concerns, and ask questions. Support from the marketing team can help employees feel more comfortable and confident in their advocacy efforts.

By implementing these strategies, you create an environment where employees feel empowered and motivated to share their enthusiasm for your MSP. This amplifies your brand's reach and authenticity and builds a stronger internal culture where everyone feels invested in the company's success.

Assessing the Success of Your Team's Engagement and Outreach

To really know if your program that lets employees help promote your company is working well, you need to use some special tools and check on a few important things. First, there are tools like Google Analytics and LinkedIn Analytics that can help you see how well the things your employees are posting online are doing. These tools can show you how many people are looking at their posts, how much they're interacting, and if these posts are helping bring in new customers. 

There are also special websites like made just for helping employees share things about their company. These can tell you which of your employees are sharing the most and which things they share are getting the most attention. Lastly, it's a good idea to ask your employees what they think about the program by using surveys and polls. This way, you can find out if they like it and if it's working well from their point of view.

To see if your program that lets employees help spread the word about your company is working, you should check a few important things. First, look at Brand Reach, checking if more people are following you on social media, visiting your website, and seeing your posts since your employees started sharing about your company. If more people are noticing your brand, it means your employees are doing a great job of getting the word out.

Next, think about Engagement, which is about how much people interact with the posts your employees share. Are more people liking, sharing, commenting, and talking about your posts? If yes, it means the posts are really hitting home and making people interested in your brand.

Lastly, there's Lead Generation, which is about finding out if the posts your employees share are actually bringing in new customers. You can find this out by seeing how many new customers start asking about your services or products because of something they saw that one of your employees shared. By looking at all these areas, you can tell if having your employees share stuff about your company is really helping your business grow.

By effectively measuring the impact of your employee advocacy program and continuously seeking feedback from participants, you can ensure that your efforts not only elevate your MSP brand but also contribute to a more engaged and empowered workplace. These assessments and adjustments are crucial for maintaining a dynamic and successful advocacy program that grows and evolves with your brand and team.

team of employees in a conferance room. Man in dark blue t-shirt standing giving an explanation.

Amplify Your MSP Brand Through Authentic Employee Engagement

When your team members share their true stories and feelings about your MSP, it makes your services easier to understand and more interesting to people who might want to use them. Plus, when employees share their good experiences, it makes them feel proud and happy to be part of your team. This good feeling can make other talented people and potential customers want to join in because they see how positive and real your company is.

If you want to make the most out of employee advocacy, or if you think your plan needs some new ideas, TRIdigital Marketing can help. We create special brand development programs that fit what your team is like and what your company wants to show the world. Get in touch with us for advice, and let’s make your team the best cheerleaders for your brand.


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