The Channel Content Library

Tips & tricks to up your sales & marketing game

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How to craft a kickass video marketing strategy on a shoestring budget

Video marketing is a powerful tool used by everyone from industry giants to your middle school neighbor with an Instagram account. It can absolutely help your MSP generate leads and win new business. Here’s how to get started with video marketing on a budget.

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How to develop a content strategy for IT (examples inside!)

You’re convinced. Content marketing is the way to grow your MSP. Now what? To really get the most out of content marketing, you need a good strategy. And you need a strategy that’s going to work for your business. That means you’re not going to find a one-size-fits-all strategy.

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Why video content marketing is ultra effective for the IT industry

Video seems to be on the rise and in your face wherever you go. It’s not your imagination and it’s not going away. If you’re not using video to market your services, you’re missing out on a huge opportunity to engage with your audience.

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Hey, IT businesses: Avoid these 8 fatal web design mistakes

You’re most likely not a designer. So if you choose to build your own website (a totally reasonable plan), how can you be sure you avoid fatal web design mistakes? Easy. Just follow TRIdigital’s simple guide to make your DIY site clean, professional and effective.

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What is content marketing?

Content marketing is all about connecting with your clients. It’s not about selling one specific product over another. It’s about positioning your business as a valuable and relevant resource that your clients have already come to trust and depend on, even before they buy anything from you.