Holidays are a great time to get together with friends and loved ones, but did you know that it’s also an amazing opportunity to market your business creatively? With St. Patrick’s Day just around the corner, your tech company has a chance to capitalize on some festive IT marketing ideas. Everything from promoting fun St. Patty’s Day facts to planning a themed, company-hosted event at a restaurant or bar – there are many ways you can engage in tactful IT marketing around this popular Irish holiday.
Email IT Marketing
St. Patrick’s Day is a historically rich holiday, so you can’t go wrong with sharing tidbits of information and fun facts with your audience. Now you don’t want to go overboard and blast your prospects with emails that are irrelevant to your business. But if you’d like to sprinkle some fun “Did You Know?” questions into your everyday, service-oriented emails or incorporate some green into your message, this is the chance to do so! For instance, did you know that St. Patrick was not Irish, but was actually from Wales? Or that for many years, blue was the color most often associated with St. Patrick because green was considered unlucky, and that the Irish Presidential Standard is still blue? Here is a list
of more fun facts. And remember, it’s your attention to the small things that can go a long way!
Social Media IT Marketing
Social media is becoming a powerful tool for creating buzz and hype, especially around the holidays. Change up your boring and monotonous company social profiles with some splashes of green. If you’re holding a company party, don’t forget to snap photos to highlight on your social media channels. Or maybe change up your profile with a St. Patty’s Day-themed image. No matter what IT marketing direction you choose to take with this holiday, just make sure to keep it fun, but professional.
You can also interact with customers by asking them to share stories of their favorite St. Patrick’s Day memories or any family traditions that they celebrate either directly on your social media pages or with personalized hashtags.
IT Marketing Events
A holiday as festive and joyous as St. Patrick’s Day calls for some creative marketing techniques such as event marketing. More and more consumers are turning away from in-your-face web and print advertisements, which is why events are becoming a great way to get your name out there without coming across as overly “salesy.”
The modern day consumer likes to feel tied to the brands they love and are loyal to. With event marketing, you can show your brand’s unique and fun personality as well as get a chance to mingle with customers and gain new prospects. An IT marketing strategy that incorporates company-hosted events allows your business to become a part of the client’s community. It will get people talking about, reading, and learning more about your business.
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