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Branding
Concept

Orbit Marketing Group

THE OVERVIEW

This go-to-market strategy will be built on the foundation of creating a new brand with a strategic digital marketing roadmap. We will target B2B clients such as manufacturers, resellers, cross-industry channel companies, franchise groups, and technology companies. We will use targeted messaging that will get the attention of marketing executives seeking independent marketing agency support, CMOs, VPs, Directors, Senior Managers, Corporate/Channel marketing roles, and Creative Directors.

THE VISION

The visual and content identity of Orbit Marketing Group will be developed to match the passion and professional manner of the organization. The visual aspect takes inspiration from outer space while maintaining a modern, sleek aesthetic. The content will speak with a focus on portraying value-based business outcomes with knowledge-based messaging. The vision is to portray Orbit as a marketing ally and a reliable partner looking to grow businesses and relay their message.

THE GOAL

With this go-to-market strategy in place, we are aiming to accomplish a few goals. For starters, we plan to establish a straightforward and united brand identity. Next is to create educational and informational content directed towards B2B companies. Lastly, we will create a maximum impact go-to-market strategy for the specific services Orbit offers and create an inbound lead generation strategy through branded content with keyword targeting.

POSITION STATEMENT

To solution providers, resellers, vendors, and manufacturers seeking to achieve campaign success, Orbit is the marketing agency that helps businesses engage other businesses through innovative concepts and solutions to generate results. Award-winning Orbit offers resources, expertise, and intelligence that only an independent subsidiary of Ingram Micro, the world’s largest distribution company, can provide.

Logo concept
Logo

ORBIT’s logo is a clean and bold logo-mark, a reflection of the brand’s dedication to a simple and hassle-free delivery of services. It is the visual representation of what the Marketing Group stands for the name as a reflection of arbitration, things coming to a place.

logo blueprint

COLOR

Each color will represent a major service. The vibrance of each color will help to attract attention for both digital and print material.

Typography

Niveau Grotesk is influenced by classical nineteenth-century faces, the fonts are based on geometric forms. Because of its straight architecture, it punches in big sizes but is very legible in smaller sizes and longer texts — in print or on screen.

Niveau Grotesk

The Fonts is equipped for complex, professional typography.

a b c d e f g h I j k l m n o p q r s t u v w x y z @ # $ % *

icons

Each icon style has a diverse color array while still fitting in with the style of the branding. The style is more asymmetrical and outline. The icons give more of a creative logical visual.

gravitational BUSINESS PARTNER

This concept is a straight forward, professional design and content. It’s a literal and pragmatic approach to establishing brand identity. With colors, graphics and condensed headers, we can establish a clear identity as a marketing company for the technology industry.

Supported by an intuitive and navigable design, many prospect clients will feel comfortable when interacting with ORBIT Marketing group material.

Collateral with trajectory success. Literally!

The vibrant colors in some items will pop nicely and grab the attention of the audience. And making a statement of modernisms and talented people as team.

“Design is not just what it looks like and feels like. Design is how it works.” — Steve Jobs, co-founder of Apple, Inc.

Swag & collaterals