CREATIVE STRATEGY AND ASSET SUMMARY

01

THE OVERVIEW

This brand development project will be centered around the creation of a website and company brochure for Data-Tech.

Through a complete refresh of content tone and visual brand identity, we will develop the Data-Tech brand to be more in-line with their culture, target market, and business goals.

THE VISION

Data-Tech’s current brand identity doesn’t represent who they are as a company. To put it kindly, their digital footprint is near identical to so many other competitors in the area.

With this brand development project, we want to hone in on what makes Data-Tech unique. Through a more thoughtful content structure and style, we will call direct attention to differentiators including custom-built hardware and an in-house data center.

The design will also breathe new life into the brand with a one-of-a-kind visual identity that communicates not only the youthful culture of the company but also the outstanding, success-driven solutions they provide.

02
03

THE GOAL

When the website and company brochure are done, we want to have a completely new and united brand that Data-Tech can carry forward into the market.

This updated brand will be targeted at mid-market businesses across the state of Florida. It will more closely connect to the culture and in-person quality of Data-Tech while also making them attractive to potential investors or acquisitions.

LET’S TALK OPTIONSOPTIONS

Concept 1

DOING THINGS
THE RIGHT WAY

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Concept 2

BEYOND THE BOX

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CONCEPT
#1#1

DOING THINGS THE RIGHT WAY

This concept boasts a more corporate-professional design approach. With large color blocks and bold headings, coupled with imagery of the Data-Tech team, this concept presents a more relatable — if more standard — approach.

The copy is focused on the how and why of Data-Tech. Building from the theme of “Craftsman Mindset,” we explain why doing things the Data-Tech way is the right way.

HOMEPAGE

This landing page falls more in line with a corporate-professional design. Though we still have exciting elements and an overall beautiful design, the experience and interaction on the page are what a typical user would expect from a professional services company.

Video

Concept 1

WHITEPAPERS

Whitepapers will continue to use the company photos as the key piece of imagery. By keeping with bold headings, the intro to the whitepapers can be simple enough to not distract from the topic.

EMAILS

Emails will rely on company photography coupled with the established design elements from the landing page. Shorter, bold headings with concise copy and clear calls to action will drive marketing brand identity.

CONCEPT
#2

PEACE OF MIND

This concept is where we stretch our legs a bit. Both the design and copy are pushing the boundaries of the normal professional services web experience. We take queues from product web experience to create a new — and altogether one-of-a-kind — experience for IT services.

As the name implies, the design and copy are outside of the box. But the concept of “Beyond the box” plays on several levels for Data-Tech. Beyond the box as in better than straight out of the box IT. Problem solving and service that goes beyond the “standard” box. Custom build hardware that is beyond the box that contains your PC.

This is a one-of-a-kind brand.

HOMEPAGE

The landing page plays with the concept of beyond the box visually. With the boldness and drama of this design, the hero text is big, bold and concise. No subheaders, no other text. Just the presence of an idea.

The design of the box with an inner glow reinforces this concept. It introduces interest. What’s the glow? What does “Beyond the box” mean?

With a combination of this bold imagery and headers, backed by concise content, we can present a beautiful brand identity with content that drives constant interest.

Video

Concept 2

WHITEPAPER

The whitepapers for concept 2 will continue to leverage this extremely bold and dramatic imagery. With bold headings reinforced with massive imagery, we generate a strong brand presence and identity.

EMAILS

Email content for this concept will mix concise headings with more informative text. We will use emails to establish clear use-cases or pain points while presenting helpful content from Data-Tech.