This go-to-market campaign will be built on the foundation of a custom website and a full marketing strategy.
We will target small businesses in the western North Carolina region, with Asheville and Charlotte being the two largest hubs in that area. We will focus primarily on industries without strict compliance standards with a seat size of 1-125.
The visual and content identity of C3 will be developed to match the culture of the region. The visual takes inspiration from the natural splendor of western North Carolina and the pragmatic personality of the residents.
The content will speak plainly with a focus on earnestness and that same pragmatism that permeates the region. The vision is to make C3 feel like they aren’t just doing business in North Carolina, but are truly a part of the community.
With this website built out and go-to-market strategy, we are aiming to accomplish a few goals: establish a holistic and united brand identity; identify key demographics and target audiences; create a maximum impact go-to-market strategy for the cybersecurity services C3 offers.
VALUE-DRIVEN, PRAGMATIC CYBERSECURITY
This concept is focused on around palatable, professional design and content. It’s a more no-frill, straightforward and pragmatic approach to establishing brand identity.
With colors, animations and concise headers, we can establish a clear identity as a cybersecurity company. Backed by an easy to understand and navigate design, many executives will feel right at home when interacting with C3’s marketing material.
This version of the website will be designed and written more for a typical business use-case. Animations will be used to emulate threat identification in an office setting, and the goal is to, in one fell swoop, increase awareness of cybersecurity and establish C3 as a reputable source.
Whitepapers will be simply designed and use professional, but conversational headers to elicit interest. The goal is for them to be easy to read and navigate, with clearly organized information.
Businesscards will use the same callout as the homepage hero content. It uses a dramatic design with a gripping tagline to help them relate C3 to cybersecurity.
PEACE OF MIND
With this concept, we want to immediately conjure a relationship between C3 and the western North Carolina region. By leading with imagery that conjures a peaceful feeling, we can immediately drive to the key impact C3’s services have for their clients: the peace of mind of being secure.
All materials are designed to elicit this same emotion and identity. Instead of leading with fear-driving words like risk, vulnerability and breach, we can focus on positive outcomes and lead with that peace of mind mentality.
The landing page immediately creates a serene experience for the viewer. The copy reinforces this, by relating that peace with the services that C3 provides.
As the viewer drives further down the page, we are able to dive into more informational sections that help to educate on the C3 services. The goal in all the content is to relate back to C3 building a better peace of mind for their community.
With this concept, the design of whitepapers can be a bit more flowery and pleasant to look at. We may lose some of the utilitarian effects of concept one, but we will create a more pleasurable visual experience.
The business card designs will take the idea that the hero of the landing page established and translate it into a physical item. With a similar image of a peaceful and serene setting, we can lead with the professional lifestyle benefits that C3 brings to the table.